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Re: Rogers's Unveils Cable Telephony Plan
by
Anonymous
It's probably relevant that this is exactly Sprint's pricing -- they were grandfathering an already-existing offering, not setting new pricing to compete with all the other offerings out there.
In other words, a stability play. Start with Sprint's installed base, hit the ground running, and announce any changes (LD inclusions, whatever) later. Though I wouldn't count on it -- they're targetting Bell's core home phone customers here, not VoIP early-adopters.
The underlying idea is that this is your father's phone service. The stodgy pricing bolsters that.
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