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Mark Evans

the blog - examines the world of telecom  and  technology  from  a distinctly Canadian perspective.

the person - lives in Toronto, CA with  his  wife  and  three children, and  works  as director of community with PlanetEye Inc.
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Re: Vonage: Raise a Lot, Spend a Lot
by Anonymous
Mark, You hit the nail on the head. They are simply in a market share game to build a subscriber base to critical mass and then sell to highest bidder which I guess they figure will be one of the incumbent telcos who are getting into the voip market late. I heard Vonage's customer acquisition costs are something like $1000 a head. At $30 bucks a month that's almost 3 years before you move into the black. So the $200M should get them another 200K subscribers. I guess the question becomes what is critical mass in terms of a subscriber base? What is also intriguing about this is if you look at a multiple of 3-5X revenue, the numbers are not that bad. For example, if Vonage spends $200M to acquire 200K at $30/mo. that equates to $72M a year in revenue. At 5X revenue, those customers alone would be worth $360M or an 80% return on the $200M. It would be interesting to know what % of the co. the PE investors got for $200M. Don Rodriguez don | at | cdpllc | dot | biz
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My blog has moved. Check out the new Mark Evans. It's part of my mini-blog empire that also includes All About Nortel and Twitterrati. You can subscribe to Mark Evans Tech by clicking on the RSS symbol above.
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