While still too much in its infancy to be considered an immediate threat to the radio industry, podcasting does present the prospect of a growing army of iPod-toting commuters who take programming decisions out of the hands of broadcasters and customize their own listening. Odeo's founders say they believe that, as with other old and new media, conventional radio and podcasting can coexist in the long term. If, through podcasting, conventional radio programs are increasingly stored and played back on the listener's schedule, rather than the broadcaster's, then the trend could have the same time-shifting impact that TiVo-style video recorders have had on the viewing habits of television audiences.