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Mark Evans

the blog - examines the world of telecom  and  technology  from  a distinctly Canadian perspective.

the person - lives in Toronto, CA with  his  wife  and  three children, and  works  as director of community with PlanetEye Inc.
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Re: Not Getting a Blackberry Pearl
by sternthinker
Hi Mark. A more charitable explanation for RIM's choice of that unquestionably annoying keyboard is that RIM is targetting 1st time buyers, who have been using an "ordinary" cell phone -- and therefore don't have previous BB keyboarding experience. If this is hypoithsis is borne out, RIM will have trained an emerging, younger customer cohort to becooe comfrotable with RIM's new, proprietary keyboard. Now that's a significant switching cost, IMO. I think RIM chose the right keyboard for the Pearl.
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My blog has moved. Check out the new Mark Evans. It's part of my mini-blog empire that also includes All About Nortel and Twitterrati. You can subscribe to Mark Evans Tech by clicking on the RSS symbol above.
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