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Re: Can Satellite Radio Survive?
by
Anonymous
Mark, I think you are underestimating the appeal of satellite radio. I have one in my car ever since my wife bought it for me last Christmas. It's been great. For example, in the morning I can listen to the BBC 1 shows instead of one of the lame Toronto radio shows. Why would I want to get up earlier to first download it onto my mp3 player? I can listen to live football (sorry, soccer) through satellite radio.
I love my mp3 player but why would I always want "total control over content"? With total control, I would keep listening to the same old stuff over and over again. I've started to re-discover classic composers by accident through satellite radio. There are some Quebec bands and singers that I would have never heard of otherwise. Why would I want to surf around iTunes or the Web first to take a guess at what I might like? And if I like it, do I really like it enough to pay for the specific song or piece to download it? Sometimes it is okay to listen to it once. And if I really like a song I buy it and put it on my mp3 player.
The car is the perfect place to discover new things without wilfully searching for them. Yes, I too like to hook up the mp3 player and listen to my playlists or a podcast in the car once in a while. But I love the radio because I like to get surprised, and I like the "human factor" of having a DJ. On the Internet, that's why I gave up on Pandora and keep listening to sites like Radio Paradise. In the car, the FM/AM experience is very limited, so the satellite radio is a great option. It is not perfect and there's a lot of room for improvement. But for $15 a month it is pretty good.
It will also be interesting to see if satellite radio will find ways to make portable satellite/mp3 players smaller, better and easier to use. They are getting smaller but it's not there yet. Maybe Apple will add satellite radio to its iPods? That would be a really appealing package.
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