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Re: Re: Re: Better Newspaper Web Sites
by
Tyler
I was originally skeptical of the idea -- and still am to an extent -- but having seen the design and the options that readers have, I'm more open to it now. (Disclosure: I write for the Star). What's good about it is that you can print it out before leaving work if you want, giving you some updated news to read for the afternoon GO or TTC ride home. But you can also just download the PDF file and read it on your laptop. You don't need an Internet connection on the Go Train/TTC that would be required to read the content online. Plus, you can get a 3 p.m. or 4:30 edition e-mailed to you automatically every day -- and it's free.
Advertisers are giving it a chance, but I think after a few months it will be clearer whether the concept is working -- ultimately, this will be determined by whether advertising keep flowing.
One hitch: I can't see employers liking the idea of letting people use workplace resources to print out 16 pages of color copies every work day, which is what the Star is partially counting on.
That said, it will be an interesting experiment to watch -- though I don't consider it a long-term strategy for competing against the Web.
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