Mark, Thanks for the kind mention of our book, Naked Conversations. I can certainly see why you could describe it as perhaps too enthusiastic." As we stated early on, the book is intended to build the case for corporate blogging." It is not intended as a balanced, jornalistic study. In both Canada and the US, corporate blogging is evolving slower than we had thought, but the flow of new blogs seems to be steadily building steam. Regulated industries such as banks, airlines, telcos and pharmas seem to be moving at predictabl slow paces. But Wells fargo has several blogs and plans more and John & Johnson is internally blogging and seems headed toward an external effort. In Canada Jim Estill, has a fine CEO blog which you can find here: http://www.jimestill.com. It may take longer than Robert and I had guessed, but I do believe that the shift from marketing monologues to conversational dialogs has gone too far and done too many companies too much good for the direction and speed of adoption to slow or reverse.