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Re: Re: Where are Canadian Corporate Blogs?
by
Anonymous
Hey dude...did you not read Mark's blog entry? He clearly identified which Canadian companies he thought should have a corporate blog. (Nortel and Canadian Tire). I would add many others...Loblaws, Tim Hortons, RBC/Canadian banks, Westjet, Inco, ...
But Mark, I disagree with your views on what a corporate blog should accomplish. As opposed to being another PR mouthpiece (which you did not state but based on the content you suggested, would likely turn into), it should be an honest view of the industry, trends, initiatives etc from the CEO. The reason this does not happen is the liability issue associated with information dissemination from a public company's corporate officer. The corporate lawyers would never allow posts to be published unless reviewed by them and the pr staff. After those two reviews, anything worth reading will have been left on the editing floor...
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