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Re: End of the Line For Small Music Sites?
by
Stuart MacDonald
Well, I tried to use Puretracks. Several times. My findings:
1. Usability is *lousy*. Probably one of the worst online purchase experiences I ever had the misfortune of coming across.
2. The DRM management is *lousy*. The certificate hung up, and the work around was painful.
3. The lack of DRM compatibility thing is just a killer. They hitched their wagon to the MS star, and as you say, that hasn't worked out so well given the iPod device's success. Plus, for all its' failings, iTunes works *much* better.
Then there are questions of branding, distibution, da da da...It's sad to say, but if their target was only Canada - I don't know if it was - well, they were likely stillborn anyway. You just can't efficiently build a world class online experience if your revenue flows are Canada-only.
Maybe Bell sees it differently, but they will have to work at it if they are going to turn it around.
-- Stuart
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