What's neat about NWS/Murdoch is that it shows what actually getting off your butt can do. Here's a guy with, arguably, the best conglomeration of media assets on the planet. With the odd exception of Canada, it is almost impossible to turn on a TV without seeing content NWS substantially owns (Fox, SKY, Star and Foxtel) or distributes (DirecTV, BskyB, Foxtel etc.). Not to mention the credible print presence (Times of London, anyone?), movie studios, stakes in the Rangers and the Lakers etc. Dude's a player. So, hmm, this 'net thing seems to be taking off, and with it billions of traditional ad dollars, too. What's a poor mogul to do? Well, first, apparently, wait. He did next-to squat for years. But now that the dollar flow is real and marketers are looking for the web to do more heavy lifting, NWS says "uncle" and just bloody goes for it. Giddy up. A few bills later and blammo, you are in the game. And you know what? I think a) they have just gotten going and b) the combination of assets at their disposal and a new desire to create a home for some of that shifting ad money will result in some pretty cool stuff over the next 24 months. NWS has the potential to be what IACI would have been if Diller had stayed in pure media and not gone into eComm. - Stuart