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Re: Canadians Blase About E-Commerce
by
Stuart MacDonald
Great point, Brian. Shipping is truly a big part of the challenge (as my Wife, the former Supply Chain Logistics Consultant, tends to remind me. Thanks, Hon :-)). But MAN if some of the other US and Euro kids would simply enable shipment to Canada, period -- shipping and duties and border stuff be danged, in the spirit of Just Ship The Dang Thing -- they *would get takers*. And then, if they got just the tiniest bit serious about it, and spent a little on enabling pricing and payment processing in CAD, smoothing shipping niggles, hired smart local staff for sourcing, service and marketing (with a localized site, requisite back-end fraud detection etc. -- I know it's not done for free), they could really move the market for relatively little invesment. Fact is, they seem neither interested nor aware. Sure, the US history of catalgoue shopping and a very dispersed population helped to put them ahead at the eComm get-go. But, the lack of access to foreign supply, when coupled with a lack of home-grown world-beaters, results in an underdeveloped Canadian eComm market in total.
- Stuart
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