I saw this on eMarketer this morning, too, and it is fine as far as it goes -- though it is far from a complete picture. Yes, trying to buy products online in Canada is painful -- lack of selection, not a lot of sellers, US firms won't ship here etc. Quick answer to that is that more US firms should aloow pricing in CAD and ship their stuff here -- that would solve most of the problem. But there are two things which are glaringly missing and misleading in the study: 1) Consumer services are BOOMING online in Canada -- especially one that I have more than a passing knowledge of, travel. We are talking billions and billions being *spent* (yes, real money through the turnstile) at any number of third-party and supplier sites, and continuing rapid growth of the category. Which is to say that the old "security and safety are keeping people away" chestnut is a pile of 1998 hooey -- people will respond that in a survey as an excuse, but the vast majority of folks are more than happy to hit "buy" when the product they want is available, the price is right and the service is convenient. 2) I might get kicked for this, but the fact that there aren't a lot of sites being developed just to service Canada is a *good* thing. Fact is, the effort and resources required to develop a world-class online business is so great, that anybody building such as beast with only the Canadian market in mind should have their head examined. Ditto for anyone funding such a venture. The real shame is that we Canadians aren't creating more based-here online businesses with US, if not global, aspirations. Try to imagine a US company *not* thinking about global distribution and localization as they build their plans. Uh huh, exactly. - Stuart