I have to disagree - I think Flock is a pretty amazing concept: pull all the social tech together in a way that normal people can easily use it. (By normal people, I mean non-seasoned bloggers/blog readers) Today's social tech doesn't pass the "My Mom" test... my mom has no idea what these things are, much less how to use them. She's barely able (or perhaps interested) in downloading and installing Firefox, much less downloading, installing, learning and using a series of dissociated extensions. Provide her a tool like Flock and she'll be using them without even knowing she's using them. One install, and bam!... she's part of Web 2.0. For a real example of this, look no further than the adoption curve of RSS. As bloggers/blog readers, most of us love and are addicted to RSS. We can't imagine a world without it, and can't imagine our daily life without it. But look the ~10% adoption curve across all internet users. What's amazing to us is simply non-existant to most Internet users. While we might all think that AOL users are idiots for using AOL services, there's a reason so many people (newbies mostly) flock...no pun intended... to the AOL services - one install, instant access to everything. They make it simple and easy. We seasoned pros don't mind having a bunch of dissociated applications to perform various tasks... desktop blogging app, multiple browsers, multiple extensions, RSS reader, multiple web based services, etc. But for those that just want to get online, do things, and get off, they're simply NOT going to learn or ever even discover all those seperate pieces. Kudos to the Flock team for doing this, and if you think about this beyond just what YOU might get out of it, I thiink you'll clearly see how significant this really is.