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Re: I'll Have a Decaf Mocca Lite and Wi-Fi Access
by
Tyler
Hey Mark,
The consistently strange thing about Wi-Fi and the carriers if they keep thinking they can charge for it. I subscribe to the idea that Wi-Fi is like air conditioning -- the retailer pays for it to keep customers coming. The problem with Starbucks and Second Cup is that a Tim Horton's or Timothy's, if for some strange reason they launched Wi-Fi strategies, could start offering free Wi-Fi and it would only cost each outlet about $100 a month, plus the $1,000 or so upfront equipment cost... That's quite an affordable proposition if you want to one-up a competitor.
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