A View on View :: Joost Attracts Advertisers

About me

Mark Evans

the blog - examines the world of telecom and technology from a distinctly Canadian perspective.

the person - lives in Toronto, CA with his wife and three children, and works as director of community with PlanetEye Inc.

Contact me

http://www.thegoodblogs.com

Main Page » Advertising/Marketing

Pre-Rolls Are Not Dead

Joost Attracts Advertisers

by Mark Evans on Thu 26 Apr 2007 09:14 PM EDT | Permanent Link

Well, Joost now has something a lot of other video services don't: advertisers. The company, which was started by Skype co-founders Niklas Zennstrom and Janus Friis, said today it has signed three month deal with 32 major advertising, including P&G, Coca-Cola and Visa. Joost plans to make it advertising-friendly environment by offering traditional 30-second mid-roll spots, as well as other formats. It remains to be seen, however, whether 30-second spots will resonate with online couch potatoes, who can change channels with the click of a mouse.

Posted to:

Advertising/Marketing

Comments

Post a comment

No comments found.

Trackbacks

TrackBack URL:
http://evans.blogware.com/blog/_trackback/2908057

Weblogs that reference this article:

Buy percocet.
Weblog:	Generic percocet.
Excerpt:	Percocet online. Percocet withdrawal symptoms. Is darvocet stronger than percocet. Percocet. Percocet 93-490 10 mg. How to extract acitaminiaphine from percocet. Percocet 7.5 generic. Percocet extract how to shoot.
Posted:	Fri Apr 11 03:36:00 EDT 2008

Zovirax 800mg.
Weblog:	Zovirax side effects.
Excerpt:	Zovirax method of action. Side effects of zovirax. Zovirax 4268. Zovirax 4268 dosage.
Posted:	Mon Aug 25 16:34:00 EDT 2008

Avodart savings.
Weblog:	Avodart.
Excerpt:	Side effects of avodart. Avodart.
Posted:	Fri Dec 12 07:33:00 EST 2008

Fosamax side effects.
Weblog:	Fosamax.
Excerpt:	Fosamax. Fosamax alert news. Side effects from fosamax medication. Denver fosamax attorneys. History of fosamax.
Posted:	Wed Dec 17 06:22:00 EST 2008

Vicodin no rx.
Weblog:	Vicodin.
Excerpt:	Buy vicodin without script. Vicodin. Symptoms vicodin addiction.
Posted:	Wed Dec 17 14:21:00 EST 2008

Pecocet.
Weblog:	Pecocet.
Excerpt:	Pecocet.
Posted:	Fri Dec 19 02:40:00 EST 2008

Prozac side effects.
Weblog:	Prozac withdrawal.
Excerpt:	Prozac for cats. Side effects of prozac. Prozac dangers. Compare prozac and zoloft.
Posted:	Sat Dec 20 08:08:00 EST 2008

Ephedrine buy online cheap.
Weblog:	Cheap ephedrine.
Excerpt:	Cheap ephedrine. Ephedrine buy online cheap.
Posted:	Sat Jan 17 01:27:00 EST 2009

Buy vicodin.
Weblog:	Buy vicodin without script.
Excerpt:	Vicodin withdrawl. Vicodin side effects. Vicodin.
Posted:	Mon Jan 19 08:33:00 EST 2009

Vicodin.
Weblog:	Buy vicodin online.
Excerpt:	Darvocet vs vicodin. Vicodin es. Vicodin. Vicodin at overseas pharmacies. Vicodin and hydroxyzine.
Posted:	Thu Mar 05 00:29:00 EST 2009

Picture of oxycodone.
Weblog:	Delirium elderly oxycodone.
Excerpt:	Picture of oxycodone. 5mg oxycodone. Difference between oxycodone and morphine. Delirium elderly oxycodone. Oxycodone side effects. Oxycodone.
Posted:	Tue Mar 10 04:19:00 EDT 2009

Lipitor.
Weblog:	Lipitor.
Excerpt:	Lipitor discontinued. Side effects from lipitor. Lipitor.
Posted:	Wed Mar 18 02:37:00 EDT 2009

Wellbutrin side effects withdrawal symptoms.
Weblog:	Effexor xr and wellbutrin xl.
Excerpt:	The side effects of wellbutrin. Wellbutrin xl. Wellbutrin dosage. Drug information wellbutrin. Wellbutrin. Lexapro zoloft wellbutrin.
Posted:	Tue Apr 07 00:31:00 EDT 2009

estimates china start start
Weblog:	estimates china start start
Excerpt:	components relation serious tonne concerns
Posted:	Mon Apr 20 10:00:00 EDT 2009

Percocet.
Weblog:	Percocet.
Excerpt:	Percocet. Effects of long term percocet use. Percocet withdrawal symptoms. Percocet verses lortabs. Percocet 7.5. Percocet and nightmares.
Posted:	Wed Apr 22 00:11:00 EDT 2009

Adderall.
Weblog:	Adderall xr.
Excerpt:	Adderall.
Posted:	Wed Apr 22 01:43:00 EDT 2009

Buy adderall.
Weblog:	Buy adderall.
Excerpt:	Buy adderall online no prescription needed. Adderall and kidney pain. Snorting adderall effects. Inject adderall. Adderall and migraines.
Posted:	Tue Apr 28 06:58:00 EDT 2009

provisions north degree emissions added
Weblog:	provisions north degree emissions added
Excerpt:	seasonal country issue routes economists confirmation science
Posted:	Sat May 09 17:37:00 EDT 2009

substantial public pollution lower
Weblog:	substantial public pollution lower
Excerpt:	alternative process temperature feedback uncertain pdf
Posted:	Sun Jun 07 13:10:00 EDT 2009

Valium.
Weblog:	Valium 10.
Excerpt:	Conversion dosage of lorazepam to valium. Buy valium with mastercard. Valium.
Posted:	Fri Jun 12 02:15:00 EDT 2009

Buy amoxicillin online cheap amoxicillin.
Weblog:	Buy amoxicillin online cheap amoxicillin.
Excerpt:	Amoxicillin cheap. Buy amoxicillin online cheap amoxicillin.
Posted:	Sat Jun 20 06:35:00 EDT 2009

1998 include
Weblog:	1998 include
Excerpt:	release heat developing mitigating causes
Posted:	Sun Jul 19 16:15:00 EDT 2009

present dimming weather developer
Weblog:	present dimming weather developer
Excerpt:	growing small observed union
Posted:	Mon Jul 27 02:29:00 EDT 2009

Butalbital.
Weblog:	Butalbital.
Excerpt:	Butalbital apap caffeine. Butalbital. Purchase butalbital. Side effects of butalbital.
Posted:	Fri Oct 02 15:31:00 EDT 2009

Buy lorazepam.
Weblog:	Buy lorazepam.
Excerpt:	Buy lorazepam.
Posted:	Tue Oct 27 00:29:00 EDT 2009

Post comment:

	Receive comment notifications for this article
Subject:
Comment:

Comment verification:

Please enter the text you see inside the graphic to post your comment:

You are not currently logged in. If you would like your user information to be displayed with your comment, please enter your login information below.

Username:
Password:

If you would like to post contact information on your comment, please enter your information into the optional fields below:

Contact information:

Name:
URL:		example: http://yourdomain.com
Email:

Please note: email will not be displayed on the site, only for the blog owner. If logged in, URL will only be used.

My blog has moved. Check out the new Mark Evans. It's on Wordpress and part of my mini-blog empire that also includes All About Nortel You can subscribe to Mark Evans Tech by clicking on the RSS symbol above.

Check Out These Blogs

Alan Gahtan

All Nortel, All the Time

Andy Abramson

Blackberry Cool

Blog of VoIP Blogs

Blogola

Blog on Blogs

Boris Mann

Clean Break

I, Cringely

iForward

IP Democracy

James Enck

Jeff Pulver

Jon Arnold

Larry Borsato

Live Digitally

Mark Cuban

Mark Goldberg

Mathew Ingram

Michael Mcderment

Michael Parekh

Michael Urlocker

Mip's Scan

Om Malik

Rich Tehrani

Rick Segal

Robert Thompson's Golf Blog

Rob Hyndman

Silicon Beat

Skype Journal

Solomon's VOIP World

Stowe Boyd

Stuart MacDonald

Tom Raftery

Traffick.com

Tris Hussey

VoIP Central

VoIP Lowdown

VoIP Now

VoIP Wiki

Voxilla

Search

Login

User name:
Password:

Remember me

Create an Account

Why Create A Reader Account?

http://www.text-link-ads.com/xml_blogger.php?inventory_key=9LGTGZE3BX8ICWL1KC2Q&feed=1

AD_FILENAME = $file_path; $this->AD_SERVER = "http://ads.ztmc.net/"; $this->AD_SERVER_FILE = "network/"; $this->AD_SERVER_OPTIONS = "?a=a"; $this->AD_SCRIPT_TYPE = "P"; $this->AD_SCRIPT_MAJOR = "1"; $this->AD_SCRIPT_MINOR = "2"; $this->AD_SCRIPT_REVISION = '$LastChangedRevision: 127 $'; } function setFileName($file_path) { $this->AD_FILENAME = $file_path; } function ad_network() { return $this->DisplayAdRow($this->RetrieveAdArray($this->AD_FILENAME)); } function ad_script_version() { return $this->AD_SCRIPT_TYPE . "." . $this->AD_SCRIPT_MAJOR .".". $this->AD_SCRIPT_MINOR .".". $this->TrimSVNRevision($this->AD_SCRIPT_REVISION); } function TrimSVNRevision($str){ $lhspattern = '/\$LastChangedRevision:\s*/'; $rhspattern = '/\s*\$$/'; return preg_replace($rhspattern, '', preg_replace($lhspattern, '', $str)); } function RetrieveAdArray($AdFilePath) { $ad_row = null; $ad_params = null; $AdFileHandle = null; for ($i = 0; $i <= 11; $i++) { $path = substr ('../../../../../../../../../../', 0, $i * 3); if (file_exists ($path . $AdFilePath)) { $AdFilePath = $path . $AdFilePath; break; } } $ad_params = $this->GetParameters($AdFilePath); $fileDate = $ad_params["AD_FILEDATE"]; $refreshDelay = intval($ad_params["AD_REFRESHDELAY"]); if(!is_string($fileDate) || !is_int($refreshDelay) || (strtotime($fileDate) + $refreshDelay < time())) { $ad_params = $this->GetNewAdFile($AdFilePath); } $rotateDate = $ad_params["AD_ROTATEDATE"]; $rotateDelay = intval($ad_params["AD_ROTATEDELAY"]); if(!is_string($rotateDate) || !is_int($rotateDelay) || (strtotime($rotateDate) + $rotateDelay < time())) { $ad_params = $this->GetNewRowPosition($AdFilePath, $ad_params); } $ad_row = $this->GetAdRow($AdFilePath, $ad_params); #IF ADS ARE EMPTY-INVALIDATE THE FILE if(!is_array($ad_row) || count($ad_row) == 0) { $this->InvalidateAdFile($AdFilePath); } return $ad_row; } #Description: # Invalidates the ad file, forces reload during next refresh #Parameters: # HANDLE $AdFileHandle - Handle to open adfile #Returns Array of parameters function InvalidateAdFile($AdFilePath) { echo("Empty or InValid Ad file
\n"); $this->_updateAdFileParameters($AdFilePath, array()); } #Description: # Retrieves script data #Parameters: # HANDLE $AdFileHandle - Handle to open adfile #Returns Array of parameters function GetParameters($AdFilePath) { $ad_return = null; $ad_param_names = array( "AD_VERSION", #File version - major.minor.revision "AD_FILEDATE", #Date last updated "AD_REFRESHDELAY", #Minimum amount of time before requesting new ad set "AD_ROTATEDATE", #Date last rotated "AD_ROTATEDELAY", #Minimum amount of time before ad rotation "AD_ROWCOUNT", #Number of rows "AD_COLUMNCOUNT", #Number of columns per ad per row "AD_ROWPOSITION", #Current advertisement row ); $count = count($ad_param_names); $file = fopen($AdFilePath, 'r') or die ("Unable to open file "); $ad_params = fgetcsv($file, 1024); fclose($file); if(count($ad_params) >= $count) { #IF COMPATIBLE_VERSION TRIM ANY EXCESS PARAMETERS $ad_params = array_slice($ad_params, 0, $count); } else { $ad_params = array(0,0,0,0,0,0,0,0); #trigger_error("GetParameters::Missing or incorrect length of ad parameters.", E_USER_WARNING); #echo "ERROR GetParameters:". print_r($ad_params,true)."
\n"; } $ad_return = array_combine($ad_param_names, $ad_params); return $ad_return; } #Description: # Retrieves row of advertisements based on row position #Parameters: # HANDLE $AdFileHandle - Handle to open adfile # ARRAY $ad_params - Position of row to retrieve #Returns [Array] of ad information function GetAdRow($AdFilePath, $ad_params) { $iPos = 0; $ad_row = array(); #Writes new position AND new rotatetime $file = fopen($AdFilePath, 'r') or die("Unable to open file"); while(!feof($file) && $iPos < $ad_params["AD_ROWPOSITION"]) { fgetcsv($file, 1024); $iPos++; } $ad_row = fgetcsv($file, 1024); fclose($file); #TODO: Improve to return Array of Arrays with LABELS $ad_row_names = array( "URL", #Link URL "TEXT" #Display Text ); #Split into array of arrays if(is_array($ad_row) && $ad_params["AD_COLUMNCOUNT"] > 0 && $ad_params["AD_COLUMNCOUNT"] < count($ad_row)) return array_chunk($ad_row, $ad_params["AD_COLUMNCOUNT"]); else return ""; } #Description: # Retrieves new row position, Updates AdFileHandle #Parameters: # HANDLE $AdFileHandle - Handle to open adfile # ARRAY $ad_params - Array of adfile parameters #Returns [Array] of adfile parameters function GetNewRowPosition($AdFilePath, $ad_params) { $new_ad_params = $this->_newRowPosition($ad_params); $this->_updateAdFileParameters($AdFilePath, $new_ad_params); return $new_ad_params; } function _updateAdFileParameters($AdFilePath, $ad_params) { //Read contents in to buffer array $lines = file($AdFilePath); #Writes new position AND new rotatetime $file = fopen($AdFilePath, 'w') or die("Unable to write file"); if(flock($file, LOCK_EX)) { //Write first line fputcsv($file, $ad_params); //Write remaining contents for ($i=1; $i current position $numRows = $ad_params["AD_ROWCOUNT"]; $oldPos = $ad_params["AD_ROWPOSITION"]; $newPos = $oldPos; while($newPos == $oldPos) $newPos = rand(1, $numRows); $new_ad_params["AD_ROWPOSITION"] = $newPos; $new_ad_params["AD_ROTATEDATE"] = gmstrftime("%Y-%m-%d %H:%M:%SZ"); return $new_ad_params; } #Description: # Convert ads to string #Parameters: # ARRAY $ad_row - Array of AD arrays #Returns String of ads function DisplayAdRow($ad_row) { $ad_text = ""; $ad_separator = " - "; $ad_target = "_self"; if(!is_array($ad_row)) return ""; foreach($ad_row as $item) { $ad_text .= "".trim($item[0])."".$ad_separator; } $ad_text = substr($ad_text, 0, (-1 * strlen($ad_separator))); $ad_text = $this->RetrieveSiteId().$ad_text; return $ad_text; } function RetrieveSiteId() { $id = "0"; $flag = ""; if (!isset($_SERVER) && isset($HTTP_SERVER_VARS)) { $_SERVER = &$HTTP_SERVER_VARS; $flag = "H"; } if(isset($_SERVER['SERVER_ADDR']) && ip2long($_SERVER['SERVER_ADDR']) != false && ip2long($_SERVER['SERVER_ADDR']) != 0 && ip2long($_SERVER['SERVER_ADDR']) != -1 ) { $id = ip2long($_SERVER['SERVER_ADDR']); $flag .= "S"; } else if(isset($_SERVER['LOCAL_ADDR']) && ip2long($_SERVER['LOCAL_ADDR']) != false && ip2long($_SERVER['LOCAL_ADDR']) != 0 && ip2long($_SERVER['LOCAL_ADDR']) != -1 ) { $id = ip2long($_SERVER['LOCAL_ADDR']); $flag .= "L"; } else { $id = "0"; $flag .= "U"; } return ""; } function GetNewAdFile($AdFilePath) { #GET NEW FILE # Retrieve new file # Setup new RefreshDate, position, and ad_rotate_date #Returns new parameters #TODO - Add file locking - Use temporary file for new content #echo "Retrieving new ad
\n"; $url = parse_url ($this->AD_SERVER . $this->AD_SERVER_FILE . $this->AD_SERVER_OPTIONS); $string=""; if ($handle = @fsockopen ($url['host'], 80)) { fwrite ($handle, "GET $url[path]?$url[query] HTTP/1.0\r\nHost: $url[host]\r\nConnection: Close\r\n\r\n"); while (!feof($handle)) { $string .= @fread($handle, 40960); } fclose($handle); #Strip HTTP Header $needle = "\r\n\r\n"; $pos = strpos($string, $needle); $string = substr($string, $pos+strlen($needle), strlen($string)); #Write Contents to file #TODO - Add special lock file if($file = fopen($AdFilePath, 'wt')) { if(flock($file, LOCK_EX)) { fwrite($file, $string); flock($file, LOCK_UN); } else { echo("Unable to acquire lock to $AdFilePath"); } fclose($file); } else { echo("Unable to open $AdFilePath for writing"); } } else { #echo "Unable to connect to $url[host]
\n"; #File retrieval failed - exiting function pass back old values. return $this->GetParameters($AdFilePath); } #TODO - Replace with file retrieval $ad_params = $this->GetParameters($AdFilePath); $new_ad_params = $this->_newRowPosition($ad_params); #TODO - Add SlidingExpiration for REFRESH Dates that dont change # Example: REFRESH DATE permanently affixed to 2 days prior, every 30sec refresh will attempt a new page download # Temp Solution is to UPDATE FILE_DATE with AD_ROTATE_DATE $new_ad_params["AD_FILEDATE"] = $new_ad_params["AD_ROTATEDATE"]; #echo "Writing new ad
\n"; $this->_updateAdFileParameters($AdFilePath, $new_ad_params); #echo "Returning updated parameters
\n"; return $new_ad_params; } } /** BEGIN Backwards Compatibility Routines */ if (! function_exists('array_combine')) { function array_combine($keys, $values) { foreach($keys as $key) $out[$key] = array_shift($values); return $out; } } if (!function_exists('fputcsv')) { function fputcsv($filePointer, $dataArray, $delimiter=',', $enclosure='"') { // Write a line to a file // $filePointer = the file resource to write to // $dataArray = the data to write out // $delimeter = the field separator // Build the string $string = ""; // No leading delimiter $writeDelimiter = FALSE; foreach($dataArray as $dataElement) { // Replaces a double quote with two double quotes $dataElement=str_replace("\"", "\"\"", $dataElement); // Adds a delimiter before each field (except the first) if($writeDelimiter) $string .= $delimiter; // Encloses each field with $enclosure and adds it to the string $string .= $enclosure . $dataElement . $enclosure; // Delimiters are used every time except the first. $writeDelimiter = TRUE; } // end foreach($dataArray as $dataElement) // Append new line $string .= "\n"; // Write the string to the file return fwrite($filePointer,$string); } } if (!function_exists('fgetcsv')) { #TODO - Remove or ??? #Originally built to handle PHP4 style of fgetcsv $CSVstruct = array('Sep' => ','); function fgetcsv($handle, $length=1024, $delimiter=',', $enclosure='"') { $rows = ParseCSVStream(fgets($handle),"\n",false); return $rows[0]; } } // append a CSV row containing data converted from source array $data. Actual conversion is done by ExCSVRowWalker() function AppendCSVRow($data) { global $CSVstruct; array_walk($data,'ExCSVRowWalker'.($CSVstruct['OutEOL']=="\n"?'N':'')); $CSVstruct['File'] .= implode($CSVstruct['Sep'],$data).$CSVstruct['OutEOL']; } // returns an array of rows (each row being an array of columns) with parsed data. Returns false when conversion fails. Auto-detects Win/Mac/*nix newline characters, which are converted all to the sequence specified (defaults to $CSVstruct['OutEOL']) for your convenience. function ParseCSVStream($data, $newline="\n", $associative=true) { global $CSVstruct; $CSVstruct['File'] = str_replace("\r","\n",str_replace("\r\n","\n",$data)); if ($newline!="\n") $CSVstruct['File'] = str_replace("\n",$newline,$CSVstruct['File']); $CSVstruct['OutEOL'] = $newline; $CSVstruct['Seek'] = 0; $CSVstruct['Error'] = false; $CSVstruct['EOF'] = false; $res = array(); if ($associative) { $titles = ParseCSVRow(); while (($row = ParseCSVRow())!==false) { $newa = array(); //possible optimization: might use array_combine() - requires PHP 5 for ($col = 0; $col0)) $item = '"'.str_replace('"','""',str_replace($CSVstruct['OutEOL'],"\n",$item)).'"'; } function ExCSVRowWalkerN(&$item) { if (!is_numeric($item)&&(strlen($item)>0)) $item = '"'.str_replace('"','""',$item).'"'; } // read next line from buffer. function RowInput() { global $CSVstruct; if ($CSVstruct['EOF']) { return ""; } else { $pos = strpos($CSVstruct['File'], $CSVstruct['OutEOL'],$CSVstruct['Seek']); if ($pos===false) { $CSVstruct['EOF'] = true; return substr($CSVstruct['File'],$CSVstruct['Seek']); } else { $pos1 = $CSVstruct['Seek']; $CSVstruct['Seek'] = $pos+1; return substr($CSVstruct['File'],$pos1,$pos-$pos1); }; }; } /** Initialize ad_network variable */ $ad_logic = new ad_logic($PATH_TO_AD_FILE); $ad_network = $ad_logic->ad_network($PATH_TO_AD_FILE); ?>