GigaOm has the details on Six Apart acquiring RSS feed reader Rojo.com, as well some views on the RSS reader market. This is just a hunch but I think we're going to see lots of these kind of deals in the coming months as struggling/weak/under-financed Web 2.0 start-ups scramble into the arms of thriving/strong/well-financed Web 2.0 players. The Six Apart-Rojo deal (and the Tucows purchase of Kiko on eBay, or FeedBurner's acquisition of Blogbeat) are perhaps signs that the funding frenzy (FF) could be losing some of its steam as a growing number of start-ups run out of money and have nowhere to go. This Web 2.0 "consolidation" could be sold as a win-win scenario. The stronger players acquire cool technology at low prices, which could make them more viable and sustainable entities. Meanwhile, the weaker players find a way for their technology to live on, a place for some of their employees to keep working, and maybe some cash and/or shares for investors. These deals should be seen as a healthy development because it suggests investors aren't willing to pour good money after bad to sustain companies that would be better off gone. Maybe there's a job out there for a Web 2.0 middleman. Perhaps TechCrunch could morph itself into a wheeler-dealer? Update: Kevin Burton, who co-founded Rojo, has some personal views on Rojo as well as a re-cap of other blogosphere thoughts.