Armed with brand new name - Talking Tech - for our weekly podcast, we're introducing a bunch of cool bells and whistles. Among them a new logo. Rather than arbitrarily pick one ourselves, Kevin and I want yours feedback about four different designs. Let us know what you think. By the way, the people behind the new and improving podcast are David Jones and Ed Lee from Fleishman-Hillard, and Neil Johnson and Steve Coppola from iStudio. Keep in mind, this is a work in progress project. If you're looking for our first new and improved podcast (complete with show notes, you can find it here.) For more details on other features on the horizon for the podcast, check out David Jones' post.

The Canadian Telecom Hall of Fame will induct six new members next month: Rogers Communications CEO Ted Rogers; radio entrepeneur Edward Rogers Sr.; walkie-talkie inventor Donald Hings; rural telephone pioneer Leila Wightman; lawyer Ernie Saunders and public phone advocate Francis Dagger.

My column in today's Financial Post looks at how Steve Jobs and Apple are focused on getting a strong foothold in the digital living room - a potentially lucrative market also being targeted by Microsoft, Intel, Dell, Cisco, etc. My take is that Apple has as good a shot as anyone because it's a world-class industrial design company that makes ultra-cool, user-friendly devices. iTV - the much-hyped device that will wirelessly connnect the TV to Macs (and, I suspect, PCs) could be the next Newton but I doubt it if the iPod's success is any indication. Read/Write Web believes Apple will get the design of the iTV rights but thinks access to content (movies) will be a big challenge. For an extensive look at the iPod/iTunes empire, check out Daring Fireball.