If you didn't know it already, the Toronto International Film Festival is now going on - and it seems the entire city has a really bad case of celebrity-itis. (evidence: Brad Pitt press conference/love-in) In the Before Children (BC) era, my wife and I used to see a handful of films, most of which never appeared at movies theatres let alone the local Blockbuster. These days, I'm lucky to see one film (usually the Rogers Gala - this year it was "Penelope"). Given there are so many great films at the festival, wouldn't it be great if you could access them on the Web after the festival is over? Putting aside all those tricky technical, distribution and copyright issues, it would give a much wider audience the opportunity to see movies, and provide film makers/distributors with another source of revenue. This idea seems like such a win-win, no-brainer that I'm surprised it hasn't been explored earlier. And with Apple planning to offer movie downloads via iTunes, it's an idea whose time has come. (For Steve Jobs fans, check out Om Malik's post: "Is Steve Jobs Bill Gates 2.0?").