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Mark Evans

the blog - examines the world of telecom  and  technology  from  a distinctly Canadian perspective.

the person - lives in Toronto, CA with  his  wife  and  three children, and  works  as director of community with PlanetEye Inc.
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View Article  The Crowdsourcing of News?
For all the talk about the impact of the Internet on journalism and how news is collected, packaged and delivered, NewAssignment.Net is attempting to put a new and fascinating spin on things. Simply put, it aims to get the public more active into the news process with money, ideas and reporting (sounds a lot like crowdsourcing). Here's Jeff Jarvis' description:

"The public will come to NewAssignment.net with story ideas and will collaborate on honing them there. Once assigned by NewAssignment’s editors, the public will contribute both money and reporting to the work that reporters are paid to do. The process is open and the public will have a strong voice and role in the journalism NewAssignment does. Editors will supervise the assignments and the reporting and will edit the stories, assuring that NewAssignment produces quality journalism and also that it is not overtaken by a pressure groups."

It sounds lofty, idealistic and ambitious, fascinating and, frankly, difficult, for a journalist to really get his around how it will actually work. The project, which is being funded in part by Craigslist's Craig Newmark, comes across as, well, interesting on paper but we'll see how it really works in practice given it's an entirely new way of doing journalism. For one, how can the public contribute money and not expect to have their interests reflected in the final product? Will the editors be that pure and objective that can resist the reality their work si being financed by the people submitting their assignments? I'll have some more thoughts later some more "perculation" time.
Update: Frank Barnako has his doubts about whether NewAssignment will fly, while Mathew Ingram (a print hack like me) is intrigued but not sure it's going to work. By the way, another intriguing media development is Time-Warner's decision to suspend the print publication of Teen People, while putting more resources into TeenPeople.com. It's another sign young people are consuming media on the Web rather than via print. This should be a huge wake-up call for the magazine and newspaper industry.
View Article  Canadian Online Advertising Shows Growth
Is the Canadian online advertising market finally showing signs of dynamic growth? According to the Interactive Advertising Bureau of Canada, the market grew 54% last year to C$562-million from $519-million $364-million in 2004. Before anyone gets too excited, it is important to remember the U.S. online advertising market last year was $12.5-billion so Canada is nowhere close at the traditional 10:1 ratio used when comparing the two markets and their respective populations.
My blog has moved. Check out the new Mark Evans. It's part of my mini-blog empire that also includes All About Nortel and Twitterrati. You can subscribe to Mark Evans Tech by clicking on the RSS symbol above.
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