37Signals, the "low-cost and we're proud of it" developer of BaseCamp, Backpack and Writeboard, has decided to take some of Jeff Bezos' cash. It's somewhat of a strange move because the company claims it doesn't need the money but wants Bezos' entrepreneurial wisdom in exchange for a "minority, personal investment". I thought that's the role advisory boards? And why Bezos, whose an e-commerce guy? Here's 37Signals' explanation:"What we’ve been looking for is the wisdom of a very special
entrepreneur who’s been through what we’re going through. Someone who
sees things a little differently and makes us feel right at home.
Someone with a long term outlook, not a build-to-flip mentality. We
found a perfect match in Jeff. Jeff is our kinda guy."
At the very least, it's an interesting marriage. I wonder what Rick Segal thinks of the deal? At the mesh conference, Rick literally begged (well, that's maybe a little dramatic) 37Signals' Jason Fried for an opportunity to invest. Then again, 37Signals said it has turned down nearly 30 other VCs so at least Rick's in good company.