Amid all the chat about whether Google Spreadsheets is another part of Google's strategy to take on Microsoft, it got me thinking about why Google has given so little love to Blogger.com. The blogosphere is exploding with 75,000 new blogs created a day yet Google has really done nothing of significance since buying Blogger.com (Pyra) in 2003. Sure, there have been some improvements but Blogger.com is still more known as the tool of choice for sploggers than a top-notch blogging platform. Google has a so much money and an army of programmers that improving Blogger would seem like a pretty straightforward assignment. They could easily implement a whole bunch of new features (trackbacks would be a good start) and maybe introduce a premium version that includes more bells and whistles. While blogging is becoming more popular, the competitive landscape is still wide open. The top players (Wordpress, Six Apart, Blogware) are small and battling away to build a critical mass of users - and it's seen as big news when Six Part raised a whopping $12-million. Given it's still early days, you figure Google would be smart enough to aggressively jump-start its blog platform strategy rather than "fooling around" with me-too services such as spreadsheets, databases and notepads. Maybe we can't grasp Sergey and Larry's master plan (if, in fact, they have one) but giving Blogger.com some more love seems like a no-brainer.

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