Google unveils a new service (Google Spreadsheets) and the high-tech world (at least the Google-obsessed blogosphere) goes nuts. I mean it's not like the consumer products world goes crazy every time Kraft releases the new type of peanut butter. Don't get me wrong, Google is a fascinating beast given its tentacles are going in so many different directions but every time its army of PhDs or M&A specialists create something new, the tech world loses it. Who knows, maybe Google Spreadsheets is another key chapter in Google's impending war against Microsoft but at this point it just doesn't seem as interesting to me as the launch of the Google browser or a multi-billion dollar acquisition (eBay, AOL, Omnicom?). So for now, I'll let others go ga-ga over Google. By the way, kudos to the New York Times' John Markoff for breaking the story.