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Mark Evans

the blog - examines the world of telecom  and  technology  from  a distinctly Canadian perspective.

the person - lives in Toronto, CA with  his  wife  and  three children, and  works  as director of community with PlanetEye Inc.
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View Article  Richard Branson's Minimalist Web Strategy

While billionaires such as Rupert Murdoch storm into the Internet with major acquisitions, Virgin chairman Sir Richard Branson is taking a different tactic that seems Luddite in comparison. While Virgin just launched an online music site called Virgin Digital, Sir Richard concedes there is much more the company could do on the Web. "One of the problems is I do things I'm very interested in personally, and I don't do the Web very much," he said during an interview earlier today after Virgin unveiled plans for a two-day music festival in Toronto this September.

View Article  Skype's Strategic and Monetization Potential
As Vonage's brand and stock comes under siege, it is interesting that Skype continue to enjoy growing goodwill as it becomes more of a mainstream tool (the free SkypeOut offer for calls in North America doesn't hurt). Nicholas Carr had a post last week critical of eBay CEO Meg Whitman's assertion during an interview with the Financial Times the company will eventually figure out how to monetize Skype. Here's Carr's take:
"We'll figure it out." "There's something here." "We already have some ideas." "We'll see." I wonder how many other multibillion-dollar acquisitions have taken place before the acquiring company had "figured out" how to actually make money from the deal. I know there've been plenty where the acquirer's money-making strategy turned out to be pure fantasy, but how many have there been where there wasn't any strategy, where the justification boiled down to "don't worry, we'll figure it out later."
While eBay will have a difficult time to ever justifying the $4.1-billion it spent to buy Skype, I would argue Carr's assessment is somewhat off-base and too dismissive. First, Skype is a high-margin $200-million, profitable business (unlike Vonage) that is growing as it becomes more of a mainstream tool with a variety of premium services. Second, Skype is starting to be more integrated in eBay's e-commerce operations. This will generate soft benefits such as better customer service and more efficient transactions, as well as hard benefits such as revenue from premium services. Skype was a major strategic gamble for eBay, which fumbled the ball when it bought whole-hog into the master M&A sales pitch of Niklas Zennstrom and Tim Draper. At the end of the day, however, Skype will become a good strategic vehicle for eBay - and a variety of "monetization" opportunities will emerge to generate plenty of revenue - contrary to what Nicholas Carr opines.
View Article  Canadian E-Commerce Alive and Well?
Now, this is interesting: eMarketer has a story that e-commerce in Canada is thriving. According to Statistics Canada, e-commerce sales (public and private sectors) were $39.1-billion in 2005 compared with $28.3-billion in 2004. As well, the number of Canadian retailers with a Web site climbed to 42% from 38%. I'm not sure how StatsCan formulated their numbers but it would be interesting to see how Canadian consumers are spending their money online. Anecdotally, Canadians aren't the most enthusiastic online consumers. Part of the problem is the a chicken-and-egg situation. Canadians don't shop online so retailers are leery about setting up e-commerce sites, and because there's a lack of e-commerce sites because Canadians are reluctant to shop...and so it goes around and around. It is interesting that Canadian Tire operates one of the most popular retail sites but it is mostly used by consumers are a research tool. As a result, it is difficult to measure the site's success in terms of dollars and cents given many people will do their shopping at a retail outlet.


My blog has moved. Check out the new Mark Evans. It's on Wordpress and part of my mini-blog empire that also includes All About Nortel You can subscribe to Mark Evans Tech by clicking on the RSS symbol above.
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