In theory, I'm a wordsmith with a good grasp of the English language. Yet, I have no clue what it means when a technology executive talks about taking a "holistic" approach to something - a phrase that came up a couple times today at the Canadian  Telecom Summit. According to the Merrian-Webster online dictionary, holistic is defined as: "related to or concerned with wholes or with complete systems rather than with the analysis of, treatment of, or dissection into parts". If that's the case, why don't executives talk about integrated services or a service with plenty of features?