When asked whether Toronto Hydro's plans to launch a Wi-Fi network in Toronto will lead to direct competition with cellular and broadband rivals, Toronto Hydro Telecom CEO Dave Dobbin said - with a big smile on his face - "Isn't it great?". Well, you know what? I think he's right. I think the idea of an alternative broadband service provider is a great idea if it means breaking up the un-competitive landscape that currently exists. In most major markets, consumers only have two choice for broadband service - and the war for their attention isn't being fought on price. In fact, prices have been steadily climbing. Maybe Toronto Hydro will become what Inukshuk was supposed to be - at least in Toronto - before Inukshuk was absorbed last year by Rogers and Bell. Inukshuk, for the uninitiated, was going to launch a broadband service across the country using Wi-Max. Unfortunately, it disappeared just as it seemed things were going to get interesting. Toronto Hydro, one the other hand, has staying power. Let's hope it doesn't lose its rebellious streak.