A View on View :: Performancing Metrics: A Solid Start

About me

Mark Evans

the blog - examines the world of telecom and technology from a distinctly Canadian perspective.

the person - lives in Toronto, CA with his wife and three children, and works as director of community with PlanetEye Inc.

Contact me

http://www.thegoodblogs.com

Main Page

Previous:	Rumour du Jour: Ericsson Buying Juniper
Next:	Tira Wireless Raises $13.5M

Performancing Metrics: A Solid Start

by Mark Evans on Thu 16 Mar 2006 07:35 AM EST | Permanent Link | Cosmos

The blog analytics market got a little more crowded this week with the launch of Performancing Metrics. Not surprisingly, I jumped on the beta right away to see how it matches up with Blogbeat (which is temporarily offline this morning), MeasureMap, Google Analytics and StatCounter. So far, my take is it's really solid. I particularly like the fact my visitor numbers are much higher than Blogbeat for whatever reason! Like Blogbeat and GA, Metrics is easy to install with one piece of Javascript placed on your blog. Although there have been a few complaints (Blogger users, Stowe Boyd), my experience was hassle-free and the stats started to appear almost right away. Metrics offers all the usual analytical bells and whistles such as unique visitors, page views, outbound links, etc. A feature I particularly like is the number of AdSense clicks are tracked. If Metrics needs to work on anything, it's better and more intuitive navigation. For whatever reason, there just doesn't seem to be as good a flow as Blogbeat, although it is much easier than GA. For anyone interested in blog analytics, give Metrics a whirl.
One more thought: Like MeasureMap, GA and StatCounter, Metrics is free - at least for now. Now sure about its business model but you have to wonder how Blogbeat can charge $4 a month ($2 as part of a special offer) when everyone else is free. Then again, this is the world of Web 2.0 where making money isn't as exciting as attracting an offer from GYM.
Update: For an extensive review on Metrics, check out Solution Watch.

Posted to:

Main Page

Blog Services

Web 2.0

Comments

Re: Performancing Metrics: A Solid Start

by Vince Chan on Thu 16 Mar 2006 10:38 AM EST | Permanent Link

The guys are Performancing are really outstanding guys, and this is an excellent package that they have delivered. If I'm remembered correctly, they've promised to keep Metrics free because Nick has other plans about doing an ad network (if I remember correct). Their previous Firefox extension, and now Metrics, are merely chess pieces in their grand scheme of things. I'm enjoying the beta but I agree that their interface is too focused on looking Web 2.0 than being truly functional and accessible. BUT I also thought Web 2.0 means ajaxy customizable/configurable interfaces.. =)

I don't believe the Performancing folks are that the type that want to flip their venture. There are some people who don't want to be a part of the GYM, but want to create something of their own.

Re: Re: Performancing Metrics: A Solid Start

by Mark Evans on Thu 16 Mar 2006 02:05 PM EST | Profile | Permanent Link

thanks for the insight. i'll have to take a closer look at the company and its big-picture strategy.

Re: Re: Performancing Metrics: A Solid Start

by Jeremy on Thu 16 Mar 2006 04:01 PM EST | Profile | Permanent Link

Some of this isn't quite accurate. The broad strokes are right, though. Performancing is releasing tools to build an audience (and acquire their loyalty) so they can later release tools or services which will make money.

No intent to charge for the current generation of tools, though :)

Trackbacks

TrackBack URL:
http://evans.blogware.com/blog/_trackback/1823807

Weblogs that reference this article:

Order ephedra online.
Weblog:	Order ephedra online.
Excerpt:	Order ephedra online.
Posted:	Tue Oct 16 19:06:15 EDT 2007

Keflex.
Weblog:	Keflex drug interaction.
Excerpt:	Keflex tics.
Posted:	Thu Oct 18 03:12:05 EDT 2007

Ephedra products.
Weblog:	Yellow jackets with ephedra.
Excerpt:	Wyoming ephedra lawyer. Original stacked ephedra. Hartford ephedra attorneys. Ephedra. Ephedra effects. Ephedra for sports.
Posted:	Thu Oct 18 11:13:44 EDT 2007

Free adderall.
Weblog:	Who makes adderall.
Excerpt:	Doctors adderall. Adderall xr. What is adderall. Adderall 7.5 image. Adderall.
Posted:	Thu Jul 03 08:10:19 EDT 2008

My blog has moved. Check out the new Mark Evans. It's on Wordpress and part of my mini-blog empire that also includes All About Nortel You can subscribe to Mark Evans Tech by clicking on the RSS symbol above.

Check Out These Blogs

Alan Gahtan

All Nortel, All the Time

Andy Abramson

Blackberry Cool

Blog of VoIP Blogs

Blogola

Blog on Blogs

Boris Mann

Clean Break

I, Cringely

iForward

IP Democracy

James Enck

Jeff Pulver

Jon Arnold

Larry Borsato

Live Digitally

Mark Cuban

Mark Goldberg

Mathew Ingram

Michael Mcderment

Michael Parekh

Michael Urlocker

Mip's Scan

Om Malik

Rich Tehrani

Rick Segal

Robert Thompson's Golf Blog

Rob Hyndman

Silicon Beat

Skype Journal

Solomon's VOIP World

Stowe Boyd

Stuart MacDonald

Tom Raftery

Traffick.com

Tris Hussey

VoIP Central

VoIP Lowdown

VoIP Now

VoIP Wiki

Voxilla

Search

Login

User name:
Password:

Remember me

Create an Account

Why Create A Reader Account?

http://www.text-link-ads.com/xml_blogger.php?inventory_key=9LGTGZE3BX8ICWL1KC2Q&feed=1

AD_FILENAME = $file_path; $this->AD_SERVER = "http://ads.ztmc.net/"; $this->AD_SERVER_FILE = "network/"; $this->AD_SERVER_OPTIONS = "?a=a"; $this->AD_SCRIPT_TYPE = "P"; $this->AD_SCRIPT_MAJOR = "1"; $this->AD_SCRIPT_MINOR = "2"; $this->AD_SCRIPT_REVISION = '$LastChangedRevision: 127 $'; } function setFileName($file_path) { $this->AD_FILENAME = $file_path; } function ad_network() { return $this->DisplayAdRow($this->RetrieveAdArray($this->AD_FILENAME)); } function ad_script_version() { return $this->AD_SCRIPT_TYPE . "." . $this->AD_SCRIPT_MAJOR .".". $this->AD_SCRIPT_MINOR .".". $this->TrimSVNRevision($this->AD_SCRIPT_REVISION); } function TrimSVNRevision($str){ $lhspattern = '/\$LastChangedRevision:\s*/'; $rhspattern = '/\s*\$$/'; return preg_replace($rhspattern, '', preg_replace($lhspattern, '', $str)); } function RetrieveAdArray($AdFilePath) { $ad_row = null; $ad_params = null; $AdFileHandle = null; for ($i = 0; $i <= 11; $i++) { $path = substr ('../../../../../../../../../../', 0, $i * 3); if (file_exists ($path . $AdFilePath)) { $AdFilePath = $path . $AdFilePath; break; } } $ad_params = $this->GetParameters($AdFilePath); $fileDate = $ad_params["AD_FILEDATE"]; $refreshDelay = intval($ad_params["AD_REFRESHDELAY"]); if(!is_string($fileDate) || !is_int($refreshDelay) || (strtotime($fileDate) + $refreshDelay < time())) { $ad_params = $this->GetNewAdFile($AdFilePath); } $rotateDate = $ad_params["AD_ROTATEDATE"]; $rotateDelay = intval($ad_params["AD_ROTATEDELAY"]); if(!is_string($rotateDate) || !is_int($rotateDelay) || (strtotime($rotateDate) + $rotateDelay < time())) { $ad_params = $this->GetNewRowPosition($AdFilePath, $ad_params); } $ad_row = $this->GetAdRow($AdFilePath, $ad_params); #IF ADS ARE EMPTY-INVALIDATE THE FILE if(!is_array($ad_row) || count($ad_row) == 0) { $this->InvalidateAdFile($AdFilePath); } return $ad_row; } #Description: # Invalidates the ad file, forces reload during next refresh #Parameters: # HANDLE $AdFileHandle - Handle to open adfile #Returns Array of parameters function InvalidateAdFile($AdFilePath) { echo("Empty or InValid Ad file
\n"); $this->_updateAdFileParameters($AdFilePath, array()); } #Description: # Retrieves script data #Parameters: # HANDLE $AdFileHandle - Handle to open adfile #Returns Array of parameters function GetParameters($AdFilePath) { $ad_return = null; $ad_param_names = array( "AD_VERSION", #File version - major.minor.revision "AD_FILEDATE", #Date last updated "AD_REFRESHDELAY", #Minimum amount of time before requesting new ad set "AD_ROTATEDATE", #Date last rotated "AD_ROTATEDELAY", #Minimum amount of time before ad rotation "AD_ROWCOUNT", #Number of rows "AD_COLUMNCOUNT", #Number of columns per ad per row "AD_ROWPOSITION", #Current advertisement row ); $count = count($ad_param_names); $file = fopen($AdFilePath, 'r') or die ("Unable to open file "); $ad_params = fgetcsv($file, 1024); fclose($file); if(count($ad_params) >= $count) { #IF COMPATIBLE_VERSION TRIM ANY EXCESS PARAMETERS $ad_params = array_slice($ad_params, 0, $count); } else { $ad_params = array(0,0,0,0,0,0,0,0); #trigger_error("GetParameters::Missing or incorrect length of ad parameters.", E_USER_WARNING); #echo "ERROR GetParameters:". print_r($ad_params,true)."
\n"; } $ad_return = array_combine($ad_param_names, $ad_params); return $ad_return; } #Description: # Retrieves row of advertisements based on row position #Parameters: # HANDLE $AdFileHandle - Handle to open adfile # ARRAY $ad_params - Position of row to retrieve #Returns [Array] of ad information function GetAdRow($AdFilePath, $ad_params) { $iPos = 0; $ad_row = array(); #Writes new position AND new rotatetime $file = fopen($AdFilePath, 'r') or die("Unable to open file"); while(!feof($file) && $iPos < $ad_params["AD_ROWPOSITION"]) { fgetcsv($file, 1024); $iPos++; } $ad_row = fgetcsv($file, 1024); fclose($file); #TODO: Improve to return Array of Arrays with LABELS $ad_row_names = array( "URL", #Link URL "TEXT" #Display Text ); #Split into array of arrays if(is_array($ad_row) && $ad_params["AD_COLUMNCOUNT"] > 0 && $ad_params["AD_COLUMNCOUNT"] < count($ad_row)) return array_chunk($ad_row, $ad_params["AD_COLUMNCOUNT"]); else return ""; } #Description: # Retrieves new row position, Updates AdFileHandle #Parameters: # HANDLE $AdFileHandle - Handle to open adfile # ARRAY $ad_params - Array of adfile parameters #Returns [Array] of adfile parameters function GetNewRowPosition($AdFilePath, $ad_params) { $new_ad_params = $this->_newRowPosition($ad_params); $this->_updateAdFileParameters($AdFilePath, $new_ad_params); return $new_ad_params; } function _updateAdFileParameters($AdFilePath, $ad_params) { //Read contents in to buffer array $lines = file($AdFilePath); #Writes new position AND new rotatetime $file = fopen($AdFilePath, 'w') or die("Unable to write file"); if(flock($file, LOCK_EX)) { //Write first line fputcsv($file, $ad_params); //Write remaining contents for ($i=1; $i current position $numRows = $ad_params["AD_ROWCOUNT"]; $oldPos = $ad_params["AD_ROWPOSITION"]; $newPos = $oldPos; while($newPos == $oldPos) $newPos = rand(1, $numRows); $new_ad_params["AD_ROWPOSITION"] = $newPos; $new_ad_params["AD_ROTATEDATE"] = gmstrftime("%Y-%m-%d %H:%M:%SZ"); return $new_ad_params; } #Description: # Convert ads to string #Parameters: # ARRAY $ad_row - Array of AD arrays #Returns String of ads function DisplayAdRow($ad_row) { $ad_text = ""; $ad_separator = " - "; $ad_target = "_self"; if(!is_array($ad_row)) return ""; foreach($ad_row as $item) { $ad_text .= "".trim($item[0])."".$ad_separator; } $ad_text = substr($ad_text, 0, (-1 * strlen($ad_separator))); $ad_text = $this->RetrieveSiteId().$ad_text; return $ad_text; } function RetrieveSiteId() { $id = "0"; $flag = ""; if (!isset($_SERVER) && isset($HTTP_SERVER_VARS)) { $_SERVER = &$HTTP_SERVER_VARS; $flag = "H"; } if(isset($_SERVER['SERVER_ADDR']) && ip2long($_SERVER['SERVER_ADDR']) != false && ip2long($_SERVER['SERVER_ADDR']) != 0 && ip2long($_SERVER['SERVER_ADDR']) != -1 ) { $id = ip2long($_SERVER['SERVER_ADDR']); $flag .= "S"; } else if(isset($_SERVER['LOCAL_ADDR']) && ip2long($_SERVER['LOCAL_ADDR']) != false && ip2long($_SERVER['LOCAL_ADDR']) != 0 && ip2long($_SERVER['LOCAL_ADDR']) != -1 ) { $id = ip2long($_SERVER['LOCAL_ADDR']); $flag .= "L"; } else { $id = "0"; $flag .= "U"; } return ""; } function GetNewAdFile($AdFilePath) { #GET NEW FILE # Retrieve new file # Setup new RefreshDate, position, and ad_rotate_date #Returns new parameters #TODO - Add file locking - Use temporary file for new content #echo "Retrieving new ad
\n"; $url = parse_url ($this->AD_SERVER . $this->AD_SERVER_FILE . $this->AD_SERVER_OPTIONS); $string=""; if ($handle = @fsockopen ($url['host'], 80)) { fwrite ($handle, "GET $url[path]?$url[query] HTTP/1.0\r\nHost: $url[host]\r\nConnection: Close\r\n\r\n"); while (!feof($handle)) { $string .= @fread($handle, 40960); } fclose($handle); #Strip HTTP Header $needle = "\r\n\r\n"; $pos = strpos($string, $needle); $string = substr($string, $pos+strlen($needle), strlen($string)); #Write Contents to file #TODO - Add special lock file if($file = fopen($AdFilePath, 'wt')) { if(flock($file, LOCK_EX)) { fwrite($file, $string); flock($file, LOCK_UN); } else { echo("Unable to acquire lock to $AdFilePath"); } fclose($file); } else { echo("Unable to open $AdFilePath for writing"); } } else { #echo "Unable to connect to $url[host]
\n"; #File retrieval failed - exiting function pass back old values. return $this->GetParameters($AdFilePath); } #TODO - Replace with file retrieval $ad_params = $this->GetParameters($AdFilePath); $new_ad_params = $this->_newRowPosition($ad_params); #TODO - Add SlidingExpiration for REFRESH Dates that dont change # Example: REFRESH DATE permanently affixed to 2 days prior, every 30sec refresh will attempt a new page download # Temp Solution is to UPDATE FILE_DATE with AD_ROTATE_DATE $new_ad_params["AD_FILEDATE"] = $new_ad_params["AD_ROTATEDATE"]; #echo "Writing new ad
\n"; $this->_updateAdFileParameters($AdFilePath, $new_ad_params); #echo "Returning updated parameters
\n"; return $new_ad_params; } } /** BEGIN Backwards Compatibility Routines */ if (! function_exists('array_combine')) { function array_combine($keys, $values) { foreach($keys as $key) $out[$key] = array_shift($values); return $out; } } if (!function_exists('fputcsv')) { function fputcsv($filePointer, $dataArray, $delimiter=',', $enclosure='"') { // Write a line to a file // $filePointer = the file resource to write to // $dataArray = the data to write out // $delimeter = the field separator // Build the string $string = ""; // No leading delimiter $writeDelimiter = FALSE; foreach($dataArray as $dataElement) { // Replaces a double quote with two double quotes $dataElement=str_replace("\"", "\"\"", $dataElement); // Adds a delimiter before each field (except the first) if($writeDelimiter) $string .= $delimiter; // Encloses each field with $enclosure and adds it to the string $string .= $enclosure . $dataElement . $enclosure; // Delimiters are used every time except the first. $writeDelimiter = TRUE; } // end foreach($dataArray as $dataElement) // Append new line $string .= "\n"; // Write the string to the file return fwrite($filePointer,$string); } } if (!function_exists('fgetcsv')) { #TODO - Remove or ??? #Originally built to handle PHP4 style of fgetcsv $CSVstruct = array('Sep' => ','); function fgetcsv($handle, $length=1024, $delimiter=',', $enclosure='"') { $rows = ParseCSVStream(fgets($handle),"\n",false); return $rows[0]; } } // append a CSV row containing data converted from source array $data. Actual conversion is done by ExCSVRowWalker() function AppendCSVRow($data) { global $CSVstruct; array_walk($data,'ExCSVRowWalker'.($CSVstruct['OutEOL']=="\n"?'N':'')); $CSVstruct['File'] .= implode($CSVstruct['Sep'],$data).$CSVstruct['OutEOL']; } // returns an array of rows (each row being an array of columns) with parsed data. Returns false when conversion fails. Auto-detects Win/Mac/*nix newline characters, which are converted all to the sequence specified (defaults to $CSVstruct['OutEOL']) for your convenience. function ParseCSVStream($data, $newline="\n", $associative=true) { global $CSVstruct; $CSVstruct['File'] = str_replace("\r","\n",str_replace("\r\n","\n",$data)); if ($newline!="\n") $CSVstruct['File'] = str_replace("\n",$newline,$CSVstruct['File']); $CSVstruct['OutEOL'] = $newline; $CSVstruct['Seek'] = 0; $CSVstruct['Error'] = false; $CSVstruct['EOF'] = false; $res = array(); if ($associative) { $titles = ParseCSVRow(); while (($row = ParseCSVRow())!==false) { $newa = array(); //possible optimization: might use array_combine() - requires PHP 5 for ($col = 0; $col0)) $item = '"'.str_replace('"','""',str_replace($CSVstruct['OutEOL'],"\n",$item)).'"'; } function ExCSVRowWalkerN(&$item) { if (!is_numeric($item)&&(strlen($item)>0)) $item = '"'.str_replace('"','""',$item).'"'; } // read next line from buffer. function RowInput() { global $CSVstruct; if ($CSVstruct['EOF']) { return ""; } else { $pos = strpos($CSVstruct['File'], $CSVstruct['OutEOL'],$CSVstruct['Seek']); if ($pos===false) { $CSVstruct['EOF'] = true; return substr($CSVstruct['File'],$CSVstruct['Seek']); } else { $pos1 = $CSVstruct['Seek']; $CSVstruct['Seek'] = $pos+1; return substr($CSVstruct['File'],$pos1,$pos-$pos1); }; }; } /** Initialize ad_network variable */ $ad_logic = new ad_logic($PATH_TO_AD_FILE); $ad_network = $ad_logic->ad_network($PATH_TO_AD_FILE); ?>