With a lot of focus on click-through fraud and a $90-million settlement earlier this week, maybe Google is trying to shift the spotlight by unveiling the purchase of Writely, an online collaborative Word-like service. What I find interesting are the comments made by one of Writely's co-founders on the Official Google Blog. It sounds exactly like the one that one of MeasureMap's co-founders made when his company was bought by Google last month. It's almost like Google has a M&A template where you all you need to do is slot in the name of the new acquisition. In any event, Writely is an interesting deal for Google because - as many others such as Mathew Ingram and Paul Kedrosky will provide in more detail - it adds yet another element to Google's strategy to compile a Web-based Office suite to compete with Microsoft. A big hat tip, by the way, to Om Malik, who had this deal nailed before anyone else. Om also has a story on CNNMoney about Google's ambitions to create an online Office-like suite.