As the wireless data market gains momentum, Rogers is quickly moving to implement HSPDA technology, which offers speeds 1.5 to two times faster than EVDO networks. Rogers has tapped Ericsson as its exclusive supplier - a contract worth as much as $330-million. While Ericsson and Rogers have had a long relationship, the contract illustrates Ericsson's strength in the GSM market. Rogers plans to start deployment of HSDPA technology later this year as it moves to generate more revenue from data. To date, Rogers gets about 10% of total revenue from data services such as Blackberry devices, ringtones, short-text messaging and games. The pot of rainbow at the end of the rainbow - as far as many carriers are concerned - is video based on the belief consumers will purchase video clips of sports, music and news to watch on their wireless devices.
Tags: wireless, HSDPA, Ericsson
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Mark Evansthe blog - examines the world of telecom and technology from a distinctly Canadian perspective.the person - lives in Toronto, CA with his wife and three children, and works as director of community with PlanetEye Inc. 
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Ericsson Scores $330M Wireless Deal With Rogers
by
Mark Evans
on Mon 13 Feb 2006 01:38 PM EST | Permanent Link
Comments
Re: Ericsson Scores $330M Wireless Deal With Rogers
by
Stuart MacDonald
on Mon 13 Feb 2006 10:04 PM EST | Profile | Permanent Link
Mark, have you ever had any of the carriers speak to you about putting signal into subway tunnels? It seems to me that if they want folks to do more data-intensive stuff on a mobile phone, those folks will have to be (a) open to the technology and (b) well, be in a position to do it. That feels a lot like students on the subway, no? I look at it this way - if you are home, you will watch TV on your, uh, TV or maybe online. Otherwise, you would watch it when you are mobile, which rules out folks who are driving. So you are either walking or - best bet - standing / sitting while someone else is driving, and you have time to kill. Plus if you ever ride the subway in Hong Kong, say, all you see is folks SMSing like mad. It feels like the best target for this service is underground and, at this point therefore, off the grid.
-- Stuart Re: Ericsson Scores $330M Wireless Deal With Rogers
by
Anonymous
on Thu 31 Aug 2006 06:59 PM EDT | Permanent Link
I realize that this is an old post, but any indication what areas will be launched in 2006? I think they are building in the Toronto area, but any other areas?
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