Another week, another Talking Tech podcast. This week, we've actually got a live guest - technology analyst Duncan Stewart, who has been part of Canada's tech landscape for the past decade as a fund manager and equity analyst. In a spirited roundtable discussion (fueled by some Starbucks java), we talked about Nortel's decision to end a 92-year-old auditing relationship with Deloitte Touche; Yahoo's decision to appoint Susan Decker as chief operating officer; the start-up landscape within Canada's technology industry, and the hottest holiday gifts (Wii, Zune, Xbox, etc.)
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Friday, December 8
by
Mark Evans
on Fri 08 Dec 2006 03:39 PM EST
by
Mark Evans
on Fri 08 Dec 2006 12:08 PM EST
It's still early days but I think Google's move into the radio advertising business could revolutionize (or perhaps evolve) the way the industry does business. In a test project, Google is providing 20 AdWords customers with access to more than 730 stations, which run ads in more than 260 U.S. markets. The AdWords system is linked through Google's dMarc, division, which was acquired for as much as $1.13-billion earlier this year (it was Google's biggest deal before YouTube came along). According to CNet, the 20 selected customers will see a new "audio ads" tag when they log into the AdWords system, which allows them to bid on air spots and target their ads by geography, station type, listener demographics and time of day. Given that the radio business has operated in much the same way for decades, Google is trying to implement a huge new approach to selling advertising. It could be the wave of the future or it could fall flat on its face. Nevertheless, give Google credit for trying something that could potentially be extremely disruptive. As well, the beta test and Google's deal with BSkyB are more evidence of the company's strategic thrust into new markets beyond the online paid-search business.
by
Mark Evans
on Fri 08 Dec 2006 11:19 AM EST
According to Pierce Mattie Public Relations, I'm one of the blogosphere's movers and shakers - along with Jessica Coen, Steve Rubel, Corynne Steindler and Robert Scoble, which is awful flattering company. The criteria for making the list was using a blog as platform for landing a job in the blogging industry. Truth be told, I started to blog in early-2004 as an experiment to see what all the fuss was about. From there, it took on a life of its own before b5media emerged on the scene. (Note: the list was compiled by Shannon Nelson, who writes a few blogs for b5). |
My blog has moved.
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