Following in the footsteps of the Toronto Star, the Ottawa Citizen is launching an afternoon online version called Ottawa RushHour that will provide updated news and entertainment information. The idea is readers will download a PDF file, and print it for the commute home. A paper version of ORH will be available at 120 locations by 4 p.m from Monday to Thursday. The Citizen expects OHR will attract 60K daily readers. Frankly, I'm not sold on the idea of an online product designed to be printed given what many people really want is a way to consume information online in different ways such as e-mail bulletins, micro-sites and RSS feeds. Perhaps newspapers see these download-to-print products as a way to counter the popularity of free dailies such as Metro. Maybe newspapers are just more comfortable with the idea of a paper product. To be honest, it doesn't look like something that will capture a lot of momentum but I guess there's no harm in trying. Tags: newspapers, media, Toronto Star, Ottawa Citizen
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Ottawa Citizen Launches Online Edition
by
Mark Evans
on Mon 13 Nov 2006 11:24 AM EST | Permanent Link
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