When you're top dog, people start to throw dirt at you. It's just the way of the world, right? Michael Arrington, who's caught the Web 2.0 by the tail these days with his growing TechCrunch empire, has had enough. He's had enough of having his integrity attacked and motives questioned. Truth be told, TechCrunch is a business. It's not a public service to the Web 2.0 community, it's not a charity, and it's not a traditional news organization that promises to be objective and balanced. As Arrington says "TechCrunch is different". Everyone needs to accept it, deal with it, and move on. If you don't like what TechCrunch or Arrington are doing, don't read it. For more thoughts, check out Deep Jive Interests, which has replaced Dead 2.0 as my favourite Web 2.0 voice of reason. (By way, whatever happened to Dead 2.0? Is he really dead?).