by
Mark Evans
on Fri 20 Oct 2006 07:14 AM EDT

I'm still not convinced about virtual words but....I had a chance to talk with
C.C. Chapman at a dinner last night hosted by Louise Clements from Rogers Publishing and Canoe.ca's Patrick Lauzon (as part of the Canadian Marketing Association's
Digital Marketing Conference). Chapman, who's got a new, exciting gig that will be unveiled soon, started to talk about some of the social aspects of Second Life that seemed far more reasonable than people buying virtual clothes and pimping up virtual cars. For example, he talked about attending a conference at Harvard on the Web. Instead of watching streaming video, he attended the conference in Second Life where he was able to chat with other people attending the same virtual event. Another good social example is going to a virtual concert where you can talk to the person next to you about the music being played and other artists in the same genre. Now, this kind of activity, which be described as Chat 2.0, makes more sense to me. I'm not ready yet to concede defeat on my "virtual worlds are lame" thesis...but you know there might be something there. Thanks, Louise and Patrick for the invitation. It was a terrific evening.