After a lot of work behind the scenes, Canadian Tire has re-launched its Web site. It's a clean looking site featuring a lot of white (very Web 2.0-ish) and red. Unlike the previous iteration, the site is a snap to navigate and offers an easy way for consumers to find and, potentially, buy products. It helps that Canadian Tire is offering free delivery on orders over $49. At the very least, the new and improved site is an excellent tool for consumers to determine whether Canadian Tire has want they want. The big challenge will be convincing people to order online rather than driving to a store - most of which tend to be about a 15-minute drive from their homes. By creating a user-friendly site, Canadian Tire may be able to become much more of an e-commerce operation. Frankly, this is something the Canadian online market desperately needs to support growth. Hopefully, Canadian Tire's efforts will encourage other retails to become more aggressive as well.