After several false and semi-false starts, 2005 seems to be the year  holiday e-commerce shopping materialized in a major way as sales in the U.S. jumped 30% from last year to $30.1-billion, according to Harris Interactive, Goldman Sachs and Nielsen/NetRatings. The most popular categories were clothing ($5.3-billion, up 42%), while computer hardware and peripherals ranked second ($4.8 billion, up 128%), while consumer electronics were third ($4.7-billion, up 109%). eMarketer.com's summary, including some interesting tables, can be found here. I haven't seen Canadian numbers yet but one would assume they will not be as good given Canadians haven't adopted e-commerce as enthusiastically as U.S. counterparts. A theory that is gaining favour is Canadian don't shop because there's a lack of domestic online retailers, and there is a lack of domestic online retailers because Canadians don't shop. That said, Canadians do use the Web in a big way as a research tool. Canadian Tire is a good example of how consumers browse online and then shop in-store. Is this a successful e-commerce operation? One could argue it's very successful because at the end of the day it's all about the sale - not where it actually happens.