After several false and semi-false starts, 2005 seems to be the year holiday e-commerce shopping materialized in a major way as sales in the U.S. jumped 30% from last year to $30.1-billion, according to Harris Interactive, Goldman Sachs and Nielsen/NetRatings. The most popular categories were clothing ($5.3-billion, up 42%), while computer hardware and peripherals ranked second ($4.8 billion, up 128%), while consumer electronics were third ($4.7-billion, up 109%). eMarketer.com's summary, including some interesting tables, can be found here. I haven't seen Canadian numbers yet but one would assume they will not be as good given Canadians haven't adopted e-commerce as enthusiastically as U.S. counterparts. A theory that is gaining favour is Canadian don't shop because there's a lack of domestic online retailers, and there is a lack of domestic online retailers because Canadians don't shop. That said, Canadians do use the Web in a big way as a research tool. Canadian Tire is a good example of how consumers browse online and then shop in-store. Is this a successful e-commerce operation? One could argue it's very successful because at the end of the day it's all about the sale - not where it actually happens.
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Holiday E-Commerce Explodes
by
Mark Evans
on Mon 09 Jan 2006 11:30 AM EST | Permanent Link
Comments
Re: Holiday E-Commerce Explodes
by
bsharwood
on Mon 09 Jan 2006 11:37 AM EST | Profile | Permanent Link
The problem, as I think I've mentioned on your blog before is shipping. U.S. companies won't ship to Canada (I just tried to buy something on Woot.com (great site BTW) and they wouldn't send it here) and the Canadian companies charge an arm and a leg for shipping.
One of the oddities about our shipping in Canada is it is, in fact, more expensive to ship from a Canadian address to another Canadian address, than it is to ship from a Canadian address to a U.S. address. Until we fix the shipping problem in this country, we will make no progress on e-commerce. Re: Holiday E-Commerce Explodes
by
Larry Borsato
on Mon 09 Jan 2006 07:21 PM EST | Profile | Permanent Link
Part of the problem is the lack of selection in Canada. The mall closest to me has two anchor stores - Zellers and The Bay - both owned by Hudson's Bay company. They sell similar merchandise, though Zellers is a discount retailer. The next largest store is Winners, a division of TJX of Framingham, Massachusetts. There are several generic clothing stores and a couple of lingerie and jewelry stores, and a couple of specialty stores. There is really nothing unusual about these stores, and it is probably quicker to pick something up there than to do it online. None of these shops really have their own brands or work from a finite catalog.
Exceptions are the bookstores which work from a catalog of books. I frequently shop online at Amazon.ca, as do many others. Best Buy and Future Shop - electronics retailers - also lend themselves to online shopping. Contrast this with Victoria's Secret which has a finite catalog to shop online from. A former US resident, I also have a VS credit card, which makes my shopping simpler. They also ship from a Canadian address which eliminates Customs charges. And there are no Canadian specialty kitchen stores as far as I can see, but I can select from Williams-Sonoma or Crate and Barrel online. I can also select from LL Bean, Frontgate, Pottery Barn, Restoration Hardware, or any number of large specialty stores that have their own well known brands. And US residents actually receive their paper catalogs in the mail too. Of course Canadians may not realize just what they can do online. Re: Holiday E-Commerce Explodes
by
Jim Courtney
on Tue 10 Jan 2006 07:29 AM EST | Profile | Permanent Link
The better example to use than Canadian Tire is Future Shop. Here you can (i) check store stock status (not always reliable if "in stock" but is if it is "out of stock") and (ii) order items via FutureShop.ca for pickup at your nearest (or any) store location. So (except during Boxing Day Week) you can order items on the Internet and have them in your hands within an hour or so.
To build out on Larry's comment I often shop at US sites because an item is just plain not available from a Canadian site. In fact, one of the shortcomings of Amazon,ca is that it does not have the breadth of categories (such as electronics and PC hardware) that Amazon.com has. On the other hand Amazon.ca has John Batelle's popular book on Search whereas it is not available via Chapters.ca. Again Chapters just does not have the breadth of inventory to go into the "Long Tail" the way Amazon can. And now for the blatant, but purely viral, commercial: I was recently looking for a new Linksys product. Turns out the only Canadian retailer (online or offline) with the product was DirectDial.com. On further investigation I found it was run by one of my best former AST dealers; check it out when nothing else works for PC hardware and software in Canada. Re: Holiday E-Commerce Explodes
by
Anonymous
on Tue 10 Jan 2006 10:34 AM EST | Permanent Link
Perhaps it has something to do with the fact that there is no small package rate in Canada.
It is often cheaper to mail something to the USA than to mail within Canada. |
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