Give Rogers some marketing kudos for its new $100 for four services (cable telephony, high-speed Internet, wireless and cable-TV) offer. At the very least, it demonstrates Rogers is getting more serious about the quadruple-play opportunity. It also suggests Rogers is willing to be more aggressive about cable telephony. That said, you must do some digging to get a real feel for the offer's details. The high-speed service, for example, is "lite" rather than the full-fledged, 5MBps service, and you only get basic cable, which means no TSN or A&E. I would suggest caveat emptor.