In a surprising move, SearchFox will be shutting down its RSS reader service on Jan. 25. In an e-mail, the start-up did not provide a reason for the decision but encouraged users to export their links and OMPL files. The move comes out of the blue because SearchFox was still in beta and it had been well received. In a review last September, TechCrunch described it as a "potentially disruptive RSS reader". Perhaps SearchFox saw the writing on the wall as Microsoft prepares to get into the RSS reader market. It could be that SearchFox is just the first of many high-profile RSS readers to fall victim to the market's consolidation. You have to ask what the future holds for start-ups such as Attensa that haven't been bought yet by Google, Yahoo, Microsoft or Ask Jeeves.