Vonage's Newest Milestone
by
Mark Evans
on Tue 06 Sep 2005 11:18 AM EDT |
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With much less hyperbole than previous benchmark announcements, Vonage
said today it now has more than one million lines in service - the
press release was all of two sentences. Maybe Vonage has realized
there's less interest in pure subscriber numbers without knowing the
cost to acquire these customers, how long they stay with the service
and how much ARPU they generate. My take is Vonage watchers have become
much more sanguine. As a result, its days as the
industry rebel and innovator have perhaps disappeared - as has some of
the interest in a potential IPO. The new kid of the speculation block
is clearly Skype, what with visions of a multi-billion dollar
acquisition dancing in the heads of VCs such as Draper Fisher Jurvetson.
Update: There is a difference
between "lines" and "subscribers" within the Vonage world. One
subscriber can have multiple lines. In Canada, for example, a
subscriber pays $39.95 a month for a plan featuring unlimited North
American LD and $8 a month for an additional line. Therefore, $47.95 for two lines. That's a big difference from a financial perspective.