My apologies for taking yet another crack at eBay's $4.1-billion VOIP binge but I'm still hoping to get a handle of how CEO Meg Whitman sold eBay's board on spending half of its cash on a completely new business operation. Yes, there is the sexiness of pay-per-call but eBay could have easily built that internally or acquired a Silicon Valley start-up for relatively nothing. So what about Skype as a telecom play? The company talks about revenue growth from $60-million in 2005 to $200-million next year with 20% to 25% margins. But what about after that? What if Skype's revenue increases to $400-million in '07, $600-million in '08 and $750-million in '09? Then, you're looking at a deal where the price-revenue multiple would be six times, which would make Skype look like a bargain. Of course, there are caveats. The growth projections hinge on the assumption Skype can continue its growth and take advantage of eBay's user base. At the same time, it assumes Skype will be able to maintain its growth and market share despite intense competition from Google, Yahoo, AOL, Microsoft, etc. As Forrester analyst Maribel Dolinov told me last week, the big unknown facing Skype is its ability to maintain a sustainable competitive advantage given the barriers to entry are so low. Yes, Skype has more than 50 million registered users but how many of those use the service on a regular basis - or at least regular enough not to try/leave other VOIP services such as Google Talk? There are clearly many unknowns surrounding Skype's future and how eBay intends to integrate Skype into its eco-system. This makes it an expensive, high-risk deal.
Not surprisingly, Skype Journal's Stuart Henshell is quick to come to Skype's defense - arguing that many of the IM clients appear to have been rushed to market and, as a result, do not have the rich feature feature that Skype sports. It will interesting to see whether the enthusiasm for Skype among developers and folks who love a rebel will retain its momentum now that Skype is a small part of a large dot-com player.