Part of what makes Google such a fascinating company is trying to figure out where it goes beyond search. In the wake of Google Talk's launch, there's news Google is moving into print advertising by buying full-page magazine ads and slicing them up into smaller units that are re-sold to AdSense customers. So what does print advertising have to do with the Internet and Google's dominance of the paid-search market? Yannick Laclau believes Google could be taking the AdSense pay-per-click model and migrating it to the print world with a pay-per-call business. He does a nice job of explaining how this would work and how companies such as InsiderPages and Ingenio are already trying to establish and grow this kind of business. Yannick cleverly points out InsiderPages is backed by Bill Gross' Idealab. Idealab started GoTo.com (a.k.a. Overture), which launched the pay-per-click model. Google's move into the print and the pay-per-call markets make total sense given the size of the print market and potential of the pay-per-call business. It also addresses the next killer-app for Google question that I've been exploring over the last past few months. I'm curious how Google Talk fits into the print advertising and pay-per-call worlds. I imagine AdSense ads would also provide people with the option of calling the advertiser rather than clicking to go to their Web site. Google could faciliate the call by steering people to Google Talk, which could drive peope to more AdSense ads or other Google services. It's intriguing and fascinating strategically.
Om Malik has some more thoughts about Yannick's idea. Rich Tehrani suggests Google will use Google Talk to analyze conversations and deliver relevant ads, which seems somewhat Orwellian but as long as people agree to the terms and conditions of using Google Talk.....

Given the explosive growth of the satellite-radio market in the U.S., the Canadian companies - Canadian Satellite Radio and Sirius Canada - that have received CRTC licenses know they are sitting on a pot of gold. CSR, which has partnered with XM Satellite Radio, will be worth about $700M when the service is up and running. In fact, CSR CEO John Bitove has already talked about doing a $100-million IPO. The opportunity to score a huge investment win explains why CSR and Sirius said today they will carry an equal number of French and English Canadian channels, which means they will offer four French and four Engilsh channels when their services are launched. CSR and Sirius hope the even split will be enough to persuade the federal government not to send the licenses back to the CRTC for further review. There had been speculation the minority Liberal government, which is fighting for its political life, would pursue a review as a way to reach out to French-Canadian voters. Now, it looks like CSR and Sirius have danced the dance so they can start doing business. The cynic in me says this is how the political arena works but, frankly, the idea of the government sticking its nose into the satelllite radio industry stinks. If the federal government is silly enough to stop Canadian satellite radio service providers from doing business because it wants to oversee programming, it should expect to see the grey market flourish.

What with playing 18 holes of golf and Ultimate frisbree yesterday, I up and forget BlogDay, which sounds like something Hallmark created out of thin air. Anyway, here's a few sites that I like:
- Clean Break, which covers the emerging world of clean energy technology and related investment opportunities.
- 43 Folders, which got me using 3"x5" cards gain to organize my life
- Post Money Value: VC Rick Segal's take on the investment scene and the world around him, which includes funny stories about bad customer service
- Om Malik, who covers the technology scene like no one I know within the blogosphere.

While the introduction of mobile television battles through technologica, business modell and regulatory hurdles, the mobile video downloading market is picking up momentum. QuickPlay Media, which offers packaging, distribution and management services to carriers such as Rogers Wireless and Telus Mobility, said it has cracked the 100K video download mark in less than a year. The Toronto-based company recently launched a service called MusicBuzz, which is being used by Rogers to provide customers with video downloads of the latest music news. According to ABI Research, the number of people subscribing to mobile video services will climb to 250 million by 2010 from one million today, while the business could be worth $27-billion.

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