by
Mark Evans
on Wed 03 Aug 2005 07:18 AM EDT |
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In another example of
Nortel's bizarre communications strategy, the company took out a full-page, color ad in a Canadian newspaper earlier this week to publicly thank its departing directors for the excellent contributions. Are you serious, Nortel? The board - before it went through a minor overhaul during the last AGM - was at the helm when it approved a lucrative and tempting bonus program; it was there when Nortel went through its embarassing accounting scandal; it was there when the company stumbled through its financial restatement process; and it dropped the ball big-time when they hired
COO Gary Daichendt only to have him quit three months later because he couldn't see eye to eye with
CEO Bill Owens. So to spend some of its precious cash on a full-page newspaper ad is misguided, especially when the departing directors were already thanked for their contributions at the AGM in June. In many ways, it's like the company is thumbing its nose at shareholders who have had a front-row seat for this corporate car wreck over the past two years.