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The Disappearance of Really Cheap LD
by
Mark Evans
on Fri 08 Jul 2005 01:41 PM EDT | Permanent Link
It's not much of a surprise that Videotron has terminated its $4.95 a month for 1,000 LD minute plan today after Bell Canada and Rogers stopped similar offers last month. With LD prices returning to 4¢ or 5¢ a minute for North American calls - rather than 0.5¢ - some consumers may start to see VOIP as a more viable option again. Given consumers don't seem to be interested in Web-based calling features, VOIP service providers had tried to use the idea low-cost LD as a major marketing tool. This opportunity, however, disappeared when Bell introduced its $5 for 1,000 LD minutes plan last year.
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