The big question in the Canadian VOIP market these days is when Rogers will launch its cable telephony service. CEO Ted Rogers has talked about July 1, which is the 20th anniversary of Rogers Wireless, but Rogers' PR folks are sticking a "mid-summer" timeframe. UBS Securities met with Rogers COO Nadir Mohamed yesterday, who heads up the company's cable and wireless divisions. UBS believes Rogers will roll out telephony in a few weeks, and push digital cable and phone service as a way to maximize each truck roll. UBS also expects Rogers will price its telephone service at an "attractive discount" between (Shaw $55 a month and Videotron ($15.95 to $30 a month). I've got Rogers high-speed and cable so it will be interesting to see what kind of deal Ted's going to offer me. Something in the $30 a month range with Web-based features (voice-mail to e-mail, easy ways to configure services such as call-answer and call-forwarding) and a healthy amount of LD would probably lure me away from Sprint.