Perhaps the quote of the day from VON Canada comes from WaveRider Communications CEO Charles Brown who said that "Wi-Max is perfect because it doesn't exist". While having great promise, Rose argued there are still many challenges facing the technology as inter-operability issues, high equipment costs and inconsistent quality of service. I'm sure these are the words that Clearwire CEO Craig McCaw wants to hear given he's trying to build out a Wi-Max network in 100 U.S. cities. The sense I get about Wi-Max is there is plenty of excitement but it's not quite ready for prime time from a business perspective. As a result, demand for equipment has been stifled as businesses struggle to determine how to use Wi-Max and make money from it.