A View on View :: Cracks in the Blackberry Armor?

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Cracks in the Blackberry Armor?

by Mark Evans on Mon 11 Apr 2005 08:54 AM EDT | Permanent Link

The Globe & Mail has a report today that Rogers Wireless will be unveiling a new e-mail service using Visto Inc.'s software. MyMail is aimed at consumers who want wireless e-mail but are reluctant to pay Blackberry-like prices for the priveledge. It has only been a matter of time before RIM started to face more competition in the e-mail market given carriers need to pay RIM $10 a month a customer. As much as carriers love RIM's technology, how it scales and how it appeals to corporate customers, there are large dollars and cents in play, which offers upstarts such as Visto and Seven an opportunity to grab a foothold by under-cutting RIM. RIM has two options: it can reduce prices to maintain market share or decide to continue its focus on the premium, high-margin "mahogony" market - selling its products and service to C-level executives and wanna-bes. With more competition, RIM's strategy to license its software through a variety of device makers takes on more urgency.

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Re: Cracks in the Blackberry Armor?

by Anonymous on Tue 19 Apr 2005 01:46 AM EDT | Permanent Link

hardly any cracks in the blackberry mkt!... mark will probably write about the RIM announcements in the wires tomorrow. The Blackberry is continually advancing into being a must have for all enterprise productivity suites... Imagine using Siemen's Openscape real-time collaboration tool with the Blackberry over WLAN... SIP 'n' SIMPLE...

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