Hoping to make a splash as Spring VON kicks off, Vonage is poised to announce it has blown through the 500,000 subscriber mark. If the company can maintain its momentum - and doesn't suffer from any more embarassing network outages - its year-end target of 1M customers seems attainable.
So what do Vonage's subscriber numbers mean - other than sales are running at an annualized rate of about US$150M? For one, Vonage has a critical mass of users - at least in the U.S. From a strategic position, its easily the 'Amazon.com" of its market, and able to do an IPO when and if that day comes. It's also a more attractive acquisition target for anyone who has the appetite these days to spend $1.5 billion to $2 billion.
In Canada, Vonage is apparently doing well, although it is impossible to quantify because the company doesn't release actual subscriber numbers. If the Canadians market reaches the 250K customers target forecast by some analysts, my guess is Vonage will have 50K to 100K customers.