Believe it not, 8x8 Inc. is the "best VOIP provider", according to a new study by TomsNetworking – topping rivals such as Voange, CallVantage and VoiceWing. 8x8 scored particularly high for "geographic service availability". What I want to know is why there is a disconnect between what the study dug out and the sharp decline of 8x8 shares over the past four months. 8x8 may – or may not – have great service but it matters not if not enough people actually buy it.