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Jobs vs. Ebbers (Smart vs. Dumb)
by
Mark Evans
on Tue 15 Mar 2005 07:14 PM EST | Permanent Link
Doesn't it seem karmic or ironic that on the day WorldCom CEO Bernie Ebbers is convicted on nine counts of fraud, it is disclosed Apple CEO Steve Jobs was only paid US$1 last year and received no stock options or restricted stock. It is a classic case of avarvice vs. strategic/marketing intelligence. Ebbers was a telecom opportunist because he discovered a way to parlay smaller acquisitions into larger ones until he had created WorldCom - a.k.a a telecom Ponzi scheme. Jobs is a marketing opportunist who has a track record of recognizing bleeding edge technology, and using marketing savvy to drive it into the mainstream. This is not to suggest Jobs isn't driven by money but he's smart enough to realize in today's Sarbanes-Oxley/disgraced CEO world, it's a no-brainer from a PR standpoint to temporarily walk away from the pot of gold.
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