Driving home last night, I noticed a billboard with the words "Hidden Costs Suck". For an instant, I thought it was from Virgin Mobile Canada but it was - surprise - Bell Mobility.
So what gives? For years, Bell was your father's wireless service - reliable, boring, the market leader. With the joint venture with Virgin, the idea was Bell would be half of a new, hip service to go after younger consumers. It seems bizarre that just prior to Virgin's launch earlier this month, Bell started to change its stripes. It's now trying to be cool and edgy. It's like waking up one morning to discover your father has a skateboard, he's listening to hip hop and calling everyone "dude". I don't get it.
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Is Bell Mobilty Trying to out-Virgin Virgin?
Comments
Re: Is Bell Mobilty Trying to out-Virgin Virgin?
by
Larry Borsato
on Sun 13 Mar 2005 08:25 PM EST | Profile | Permanent Link
Dude, you don't have a skateboard? By the way, I do listen to Eminem, but it's cool to listen to Led Zeppelin again.
And my sons are 19 and 17. Re: Is Bell Mobilty Trying to out-Virgin Virgin?
by
Anonymous
on Sun 13 Mar 2005 09:00 PM EST | Permanent Link
True, but I think their point is that Bell is no longer misrepresenting the fee, so that in the advertised prices customers know what they're getting.
Re: Re: Is Bell Mobilty Trying to out-Virgin Virgin?
by
Anonymous
on Wed 20 Apr 2005 04:04 PM EDT | Permanent Link
That is what i liked about bell and that is what i hate about the legendary mess up wireless company called ROGERS
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