Now this is interesting: BellSouth is going to re-sell 8x8's consumer VOIP service under a white label deal announced today after the stock markets closed - 8x8 shares will likely jump when the markets open again Monday. The new service will be sold under the BellSouth Digital Phone Service banner. If goes without saying this is a huge victory for 8x8, which has been struggling to find a niche in recent years. The company, which has 93,000 customers, continues to post quarterly losses as it experiments with a variety of different services such as video-phones, and marketing plans. Andy Abramson, who onto the story earlier today (which could explain why 8x8 shares soared Friday afternoon more than 40% after a late surge), has more details here.