So far, Rogers' cable telephony efforts have been best-described as conservative in that it's marketing and pricing has been far from aggressive. This approach seems to be changing as CEO Ted Rogers told a UBS conference yesterday that Rogers intends to be more aggressive next year. UBS expects Rogers will add 236K digital telephone customers next year, while reducing its capex to $80-million from $110-million. This is only bad news for Bell, which is struggling to deal with Videotron in Quebec.